About Me

New to being an entrepreneur in 2014, I knew nothing about branding, marketing, or finance. I set out to find my own mentors through books, podcasts, blogs, and vlogs. For years, the advice of these creatives and influencers have helped me make sense of it all and focus on what's important. Unintentionally I have become a useful source to those seeking inspiration, help, or advice. I finally decided to own that role and be intentional about it. I started this website with a mission to give women entrepreneurs in Saudi a taste of what goes on behind the scenes, and tips from my personal story, in hopes that they feel inspired and know that we're all going through the same story one way or another.

I am multi-passionate, which means I have lots of interests.  Some I stick to for years, and some not so long. I'm crazy about learning and making, and if I'm drawn to something long enough, you can be sure I'm busy learning all I can about it. 

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